A study found that 90% of consumers admitted to being influenced by paid ads. As a leader in online advertising, Google Ads accounts for over 73% of the paid search market share. If your company is struggling to generate traffic and leads online and you haven’t joined the 65% of small and midsize businesses that take advantage of PPC advertising, you should start now.
Why Choose Paid Per Click?
If your business has been struggling to generate traffic from Search Engine Optimization (SEO) or social media campaigns, maybe it’s time to switch to an instant traffic generation approach. With Paid Per Click (PPC), you only pay for the traffic you receive. In concrete, you will set up a specific bid for each click leading to a visit to your landing page. Contrary to TV or print adverts, you have complete control over your budget and can make use of advanced tools to track your campaign performance.
Why Google Ads Works?
Whether it’s to increase brand awareness, gather leads, boost sales, or improve in-store traffic, Google’s PPC platform provides all the tools you need to achieve your end goal. As Google controls 76% of the search engine market, as a business owner, you would leave a lot of open profits on the table if you have no presence on this biggest search engine. Even if you are just looking to boost brand awareness, online ads can help you achieve your goal faster.
It’s estimated that 63% of all people have clicked on a Google ad. If you can get your brand out there in front of the target audience, especially in the top three ad positions, your chance of closing a sale has just increased by 50%.
How Cost-Effective is Google Ads?
Google Ads has an average ROI of 8 to 1, which means that for every dollar spent, you’ll get $8 in return. Most small to medium businesses spend on average $9000 to $10,000 on their PPC advertising campaigns. However, worry not if you have a more limited budget. Google Ads lets you set the budget and bid in a way that most suits your needs and all the parameters can easily be changed anytime.
Your Cost-Per-Click (CPC) will depend on the niche you are in. Some niches are more competitive than others, such as law, auto, B2B, and consumer services. The average CPC over the whole Google Ads network is $1-$2. When setting up a campaign, Google Ads will suggest you the most suitable PPC bid for your chosen keyword, however, it’s up to you to alter this number to suit your budget.
While Bing Ads has an average conversion rate of only 2.94%, that of Google Ads is 3.75%. What does this conversion rate mean? It means that for every 100 visitors to your landing page, about 3.75 will turn into a customer. Keep in mind that this number is an average, which means that you can implement various changes to your campaign to increase it.
How to Get Started with Google Ads
Google Ads can be overwhelming to first-time advertisers. With 8 types of ads available on Google Display Network, together different ad extension options and targeting parameters, setting up your first campaign can be a real headache. Luckily for you, that’s what advertising agencies are for. Instead of doing it yourself (and risk losing a good chunk of ad money on newbie mistakes), hand the work over to an experience Google Ads agency and let them do the hard work while you focus on expanding your main business. Contact us today if you have any questions regarding Google Ads or need help setting up your first campaign!